Marketing Pipeline
In recent years most companies have become acutely aware of the spiraling cost of the acquisition of new customers. A multitude of media & marketing channels are used to promote & sell products ranging from direct mail to the internet. Field Marketing & Sales has now become one of the major channels within the strategic marketing mix as it has been proven to be a very effective method of taking product, services or brand direct to the customer / end consumers in Marketing Pipeline. We are Marketing & Sales pipeline strategy people at heart-math marketers & sales strategists who embrace revenue responsibility. We know that what really matters in Marketing & Sales pipeline, closing deals & accelerating revenue. Our proven methodology delivers real results based on buyer insights, market-driven best practices & rapid feedback loop to improve & sustain the results you see.
DEMAND GENERATION
Our proven, BUYER-Centric demand generation / SALES delivery programs take into account the unique nature of your business, customers & industry – applying proven best practices to create a repeatable, scalable engine of qualified opportunities & long-term buyer relationship. Our approach covers strategy training & execution- including internal & external efforts that align buyer intent with your marketing & sales process to increase both immediate & long-term conversion yield.
PIPELINE MANAGEMENT
At any given time, only 3 per cent of your prospective customers are in an active buying cycle. That means, in today’s buyer-controlled sales/marketing environment, managing long-term prospect relationships at every stage of the buyer’s journey, lead development process & sales cycle is more important than ever before. Our approach combines content, systems, training, process and tight integration between sales & marketing to increase future engagement & decrease acquisition cost overtime.
SALES ENABLEMENT
Today’s sales organizations require a deeper, integrated focus on tools, productivity best practices, & a more precise approach to full-function sales generation technology. Our approach to sales enablement tightly integrates sales & marketing into a seamless customer journey & story, accelerating buyer understanding, intent & conversion To facilitate the same, we have integrated various systems in our Training process which includes in-house training through content, support materials, case studies, validation tools; as well as outbound practical training through which we expose our brand ambassadors / associates with real life situations & ever dynamic consumer behaviour
CUSTOMER INSIGHTS
We believe deep customer understanding is at the heart of great sales & marketing execution. This includes knowing what makes your customers tick, as well as how & why they buy. Customer insights translate to a buyer-centric content strategy that accounts for all relevant formats, channels & voices across each stage of the buyer’s journey. We due to our diverse experience in marketing & sales industry understand dynamic consumer behavioural patterns & buying signals, which help us effectively closing deals leading to consumer friendly sales approach.
INSIDE SALES EFFECTIVENESS
The average sales professional spends just 33 per cent of their day actively selling. Our sales effectiveness & efficiency practice identifies the root causes of inefficiency on your sales floor, including a proven & tactical program (including process improvements, technology implementation & more) to dramatically increase sales team satisfaction, efficiency & results. Our work hard, party harder culture keep sales force motivated & competitive which leads to more fruitful results for our clients.
MARKETING TECHNOLOGY
The sales & marketing technology landscape continues to become more complex & more confusing every day. Our exclusive marketing technology practice can help you make sense of the tools, systems and sequences that are ideal for your organization and culture. This includes vendor evaluation & selection as well as implementation, execution & refinement support. Our dynamic Marketing & Sales team along with our proven on field marketing systems & technology helps our clients reaching more & more customers door steps, thus enhancing customer satisfaction resulting to repetitive customer base generating more revenues for our clients.