Many clients use our services as a very effective way of engaging with customers, often supplementing existing in-house customer communication channels. Many services & products can be very effectively presented through advertising & sold on the internet or over the phone, but face to face is the best way to explain how a product or service works or to raise brand awareness in today’s competitive environment. Giving customers multiple brand touch points through an integrated campaign that uses different marketing channels provides the greatest reach. There are obvious synergies when multiple channels are used in campaign. We provide sales, marketing, brand experience & staff training services across India. We have a proven track record across these disciplines. Our success stems from our hands-on approach & the meticulous planning that is required for each brand campaign. However, the people that we employ to represent our clients are the key of our expanding success over the years
Field Marketing involves providing & managing highly skilled & trained people to conduct brand-building strategic (long-term) or tactical (short-term) campaigns on behalf of clients. We provide the field marketing staff to work on our clients’ behalf & we manage them.
They are known as ‘brand ambassadors’ & they are employed directly by us.
We offer a range of field marketing services depending on the client’s requirements, these include:
1. Brand Awareness/Leafleting
2. Data capture
3. Customer Relationship
4. Sampling/Demonstrating
5. Mystery Shopping
6. Support Services
7. Staff Training
As our brand ambassadors, who are representing our clients in local territories on a day to day basis & yielding maximum possible results from the same also explore new Cities we have come up with a unique marketing solution called as ROADTRIPS, these road trips are carried out by a team of our representatives/brand ambassadors, wherein they approach customers/consumers in untapped territories or market for our clients by setting up a virtual office for 7-10 days in that respective territories. As that particular territory is completely unexposed by the client, the client’s product or services reaches to a completely new market, hence probability of maximizing results become ten folds. So this open up a complete set of new opportunities also exposing our representatives to various new consumer behaviour & working environment, so this is a win-win situation for both us & our clients.
Delivering the customer a positive brand experience is at the heart of any experiential campaign. We want the customer to walk away thinking “Wow, that was good!” It’s more than just sales or marketing; sometimes it’s the combination of both in an immersive environment. Open communication in customer/consumer friendly environment resulting to an accelerated sales growth leading to more productivity, brand awareness & a heightened customer Satisfaction & thus create an everlasting BRAND EXPERIENCE to the end consumer.
Apart from other marketing mix, we also handle events which can be Mall events, corporate events etc., through which we reach out to multiple customer base at one particular setup only, which is beneficial in terms of revenue generation as well saves a lot of time as well.
Businesses use multiple channels to promote products & services to prospective customers. Not all businesses have their own field sales team, who through face-to-face contact are able to engage with customers & make sales. That may be because of the high cost of recruiting & running a proprietary sales team or because they don’t have the skills. Equally clients might choose us because they want to test demand or run a tactical acquisition campaign for a specified duration. By outsourcing your sales requirements to us we can develop and manage the whole channel for you. We have run sales teams on behalf of blue chip clients since 1999, not only do we have a proven track record, we also have the systems, the infrastructure & the skills to deliver. We will work with you to understand your objectives & your requirements. Then we will plan a trial & use the learning’s from it to build a bespoke field sales team for you, with the appropriate level of training, accreditation & field management. We can provide you with skilled sales staff for tactical, short term campaigns or if your strategy is to a build a standalone acquisition channel, we can do that too.